Kamis, 24 Mei 2012

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Raumplan Versus Plan Libre: Adolf Loos to Le Corbusier, by Adolf Loos, Le Corbusier, Johan Van De Beek, Beatriz Colomina

Originally published as a catalogue to accompany an exhibition with the same name in 1987, this new edition re-examines the respective merits of two giants of Modern Architecture Adolf Loos and Le Corbusier. As well as featuring writings by the two architects, the book illustrates their respective evolution, with detailed reference to their domestic projects, ranging from the Strasser House (1919) to the Last House (1932), and from the Maison Domino (1915) to Villa Savoye (1932). Features major contributions form Beatriz Colomina, Jan de Heer and Max Risselada, among others.

  • Sales Rank: #924179 in Books
  • Brand: Brand: 010 Uitgeverij
  • Published on: 2008-11-15
  • Original language: English
  • Dimensions: 10.50" h x 8.25" w x .75" l, .0 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

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Senin, 14 Mei 2012

[M983.Ebook] Ebook A history of Muslim historiography, by Franz Rosenthal

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A history of Muslim historiography, by Franz Rosenthal

  • Sales Rank: #6367403 in Books
  • Published on: 1968
  • Number of items: 1
  • Binding: Hardcover
  • 656 pages

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Sabtu, 05 Mei 2012

[V623.Ebook] PDF Download The UV Advantage, by Michael Holick, Mark Jenkins

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The UV Advantage, by Michael Holick, Mark Jenkins

Sunshine is good for you! While too much sun causes wrinkles and raises other health concerns, a lack of sun exposure, our primary source of vitamin D can cause serious health problems, such as osteoporosis, certain cancers, and diabetes. Dr. Holick, the discoverer of the active form of vitamin D, has pulled together an impressive body of evidence in support that no one should be-as he puts it- a sunphobe, or, for that matter, a sun worshipper. His conclusion: relatively brief, but unfettered exposure to sunshine and its equivalent can help to ward off a host of debilitating and sometimes deadly diseases, including osteoporosis, cancers of the colon, prostate and breast, hypertension, diabetes, multiple sclerosis, rheumatoid arthritis, and depression.

Review

"Can sunshine, now shunned by so many who fear skin cancer and wrinkles, save many more lives than in harms? Most definately, says the leading expert in the field, Dr. Michael F. Holick, a professor of medicine, dermatology, physiology and biophysics at the Boston University School of Medicine. Dr. Holick, who discovered the active form of Vitamin D, has pulled together an impressive body of evidence in support of his advice that no one should be, as he puts it, a "sunphone," or for that matter, a sun worshiper. Dr. Holick elaborates on these ideas in an important book(to be published), written with Mark Jenkins, a health writer. People should have the opportunity to benefit from the doctor's insights without further delay."

About the Author

During the past 25 years, Dr. Holick has looked at not only how vitamin D is made in the skin during sun exposure to sunlight, but has also provided global recognition for how sunlight exposure is important to bone health. He has pioneered the use of activated vitamin D compounds for the treatment of psoriases, considered to be the treatment of choice for this common skin disorder.

  • Sales Rank: #171695 in eBooks
  • Published on: 2013-07-08
  • Released on: 2013-07-08
  • Format: Kindle eBook

Review
"Can sunshine, now shunned by so many who fear skin cancer and wrinkles, save many more lives than in harms? Most definately, says the leading expert in the field, Dr. Michael F. Holick, a professor of medicine, dermatology, physiology and biophysics at the Boston University School of Medicine. Dr. Holick, who discovered the active form of Vitamin D, has pulled together an impressive body of evidence in support of his advice that no one should be, as he puts it, a "sunphone," or for that matter, a sun worshiper. Dr. Holick elaborates on these ideas in an important book(to be published), written with Mark Jenkins, a health writer. People should have the opportunity to benefit from the doctor's insights without further delay."

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106 of 108 people found the following review helpful.
Real Facts About Vitamin D
By Joel M. Kauffman
An insider with the guts to oppose mainstream guidelines on exposure to sunlight, the best way for most people to make vitamin D, and on taking more than 400 IU of vitamin D per day in supplements, Dr. Holick has followed in Dr. Linus Pauling's footsteps, doing for vitamin D what Pauling did for vitamin C. Here is a fearless quotation describing some of the advice you may have believed:

"So desperate is the anti-sun lobby to convince you of the dangers of the sun so that you will buy its products year-round, the representatives will tell you with a straight face that if it's February in Boston and you're planning to walk to the corner store to buy a quart of milk or sit outside on your lunch break, you should wear [smear on] sunscreen. This is wrong-headed and alarmist. Even on the sunniest February day, the sun isn't strong enough in New England or New York to increase your risk of skin cancer significantly... The scare tactics of the cosme-ceutical industry have been embraced by most of the dermatology profession. These groups have worked in concert and frightened the daylights out of people - or, to put it more accurately, frightened people out of the daylight." (pp12-13)

Evidence is given from Dr. Holick's own work and others that vitamin D levels are too low in a large fraction of the world's humans, especially those with dark skin and living more than 30� from the equator. This deficiency causes more osteoporosis, rickets, high blood pressure, stroke, heart attacks, arthritis, multiple sclerosis and cancer than had been believed just 20 years ago. The types of skin cancer caused by excessive sunlight are easily treated and are rarely fatal.

With the greatest care, Dr. Holick explains how to obtain the UVB rays from the sun (or tanning parlor lights) without receiving too much UVA or becoming burned. He does advocate the use of sunscreens, the ones that absorb UVA as well as UVB, after you have had all the sun exposure that is safe. For the very pale-skinned or for arctic dwellers, supplements are advocated.

This easy-to-read book, backed by 120 citations to papers in peer-reviewed journals (unfortunately not numbered), has an index and a glossary. Dr. Holick is no outsider, having published over 200 peer-reviewed papers, and with a lifetime of research in dermatology and endocrinology.

Not all is perfect. The little diet advice is misinformed (p55) , pretty much the low-fat low-cholesterol nonsense that has been discredited for years ([...] The Atkins diet is hardly a fad with 60,000,000 people using some form of it in the USA alone [Joel M. Kauffman, Low-Carbohydrate Diets, J. Scientific Exploration , 18(1), 83-134 (2004)]. In fact, vitamin D is made by the action of UVB on cholesterol in the skin! A large number of clinical studies showed that total cholesterol levels

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Sabtu, 28 April 2012

[T230.Ebook] Download Framing the moron: The social construction of feeble-mindedness in the American eugenic era (Disability History MUP), by Gerald V O'Brien

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Many people are shocked upon discovering that tens of thousands of innocent persons in the United States were involuntarily sterilized, forced into institutions, and otherwise maltreated within the course of the eugenic movement (190030). Such social control efforts are easier to understand when we consider the variety of dehumanizing and fear-inducing rhetoric propagandists invoke to frame their potential victims.

This book details the five major themes employed within the context of eugenic propaganda, and provides numerous examples of their use based on original sources of the period. These include the organism, animal, war or national catastrophe, religious and object metaphors. Rhetoric related to these themes was utilized to demonstrate the extent of potential harm posed by the presumptive unrelenting child-bearing among unfit groups; a threat that could only be countered by ensuring that such persons did not breed. Early in the twentieth century the term "moron" was developed to describe the primary targets of eugenic control. This book demonstrates how the image of moronity in the United States was shaped by eugenicists.

The book will be of interest not only to disability and eugenic scholars and historians, but to anyone who wants to explore the means by which pejorative metaphors are used to support social control efforts against vulnerable community groups. While readers may be appalled at the use of such rhetoric to support control efforts, they will also no doubt draw parallels regarding the use of similar language in contemporary socio-political speeches and writings.

  • Sales Rank: #1367111 in Books
  • Published on: 2016-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.50" h x .60" w x 8.40" l, .56 pounds
  • Binding: Paperback
  • 224 pages

Review
To come

About the Author

Gerald V. O'Brien is Professor of Social Work at Southern Illinois University Edwardsville

Most helpful customer reviews

0 of 0 people found the following review helpful.
Filled with explanations and insight into a disturbing element of society.
By D. Guthrie
This is an interesting read, filled with explanations and insight into a disturbing element of society.

0 of 1 people found the following review helpful.
Great buy!
By Jenn
Great condition!

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Rabu, 18 April 2012

[R831.Ebook] Download The Lion, the Witch and the Wardrobe (The Chronicles of Narnia), by C. S. Lewis

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The Lion, the Witch and the Wardrobe (The Chronicles of Narnia), by C. S. Lewis

The Lion, the Witch and the Wardrobe (The Chronicles of Narnia), by C. S. Lewis



The Lion, the Witch and the Wardrobe (The Chronicles of Narnia), by C. S. Lewis

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The Lion, the Witch and the Wardrobe (The Chronicles of Narnia), by C. S. Lewis

A beautiful paperback edition of The Lion, the Witch and the Wardrobe, book two in the classic fantasy series The Chronicles of Narnia. This edition features cover art by three-time Caldecott Medal-winning illustrator David Wiesner and interior black-and-white illustrations by the series' original illustrator, Pauline Baynes.

Four adventurous siblings—Peter, Susan, Edmund, and Lucy Pevensie—step through a wardrobe door and into the land of Narnia, a land frozen in eternal winter and enslaved by the power of the White Witch. But when almost all hope is lost, the return of the Great Lion, Aslan, signals a great change . . . and a great sacrifice.

Open the door and enter a new world! The Lion, the Witch and the Wardrobe is the second book in C. S. Lewis's classic fantasy series, which has been captivating readers of all ages with a magical land and unforgettable characters for over sixty years. This is a stand-alone read, but if you would like to discover more about Narnia, pick up The Horse and His Boy, the third book in The Chronicles of Narnia.

  • Sales Rank: #1740 in Books
  • Brand: HarperCollins
  • Published on: 2008-01-02
  • Released on: 1994-07-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.68" h x .47" w x 5.20" l,
  • Binding: Paperback
  • 208 pages
Features
  • Great product!

From School Library Journal

Gr 3-6-This classic tale celebrates its 50th anniversary with a delightful audio rendition. Actor Michael York's reading is a perfect match for this story. The narration is clear and distinct, and York's soft and soothing British accent adds the right touch. Listeners will fall under the spell of this master storyteller as they join Peter, Edmund, Lucy and Susan on their travels. Beginning with Chapter One when Lucy looks into the wardrobe and discovers Narnia and the faun, readers will find that this timeless story can still work the magic that C.S. Lewis intended. In this action packed tale, the four children take part in several adventures as they travel through Narnia on their quest to rid the country of the Witch and her followers. Narnia fans will want to listen to this story over and over again, and new fans will be created as they listen for the first time.-Ginny Harrell, William McGarrah Elementary School, Morrow, GA

Copyright 2001 Cahners Business Information, Inc.

Review
"The Lion, the Witch and the Wardrobe is, in turn, beautiful, frightening, wise." -- The New York Times

From the Back Cover
They open a door and enter a world.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Wonderful read.
By brettysetgo
Perhaps I missed out on an integral part of childhood, but I did not have many fairy tales or books of magical tales in my life as a young boy. Lewis has an uncanny ability to make this readable as an adult and readable to a child. The reflections towards real life (one does not lock himself in a wardrobe!) and the magical life of Narnia (...because that is how beavers behave) are incredibly easy to relate to one another - it's as if you are there, understanding the ways of Narnia, though you've never been (and sadly, never will be).

Notable are the Christian reflections of this tale, of what it's like to go down a path of sin with Edmund as he makes his way through the cold to the witch's castle, having fellowship amongst themselves at the dinner table, and Aslan's ultimate sacrifice, while being a being of immense power, allowed himself to be muzzled, beaten, and killed by the hands of the witch. A Christian myself, I look forward to re-reading the tale to grasp upon Lewis's deeper yet simple stories of the life of children and beings if Narnia. That being said, if you are not Christian, the story does not really reference Christianity much at all, save calling the male children "Sons of Adam" and the female children "Daughters of Eve".

2 of 2 people found the following review helpful.
Still magical after all these years
By SassyPants
It can be a risk to re-read books that you loved as a child or a teen. The Lion, the Witch, and the Wardrobe is one of the books that I read countless times as I was growing up. The world of Narnia never got old or boring. Happily, I enjoyed this as much 40+ years later!

Published in 1950, this was the then first book of the Narnia series. A prequel was published later. I read other books in the Narnia series, but this was always my favorite. People will tell you that this is a story about Christianity, a retelling of stories from the Bible, or an allegory. As a child I thought this was a wonderful fairy tale. As an adult, I was able to see the moral or Christian parallels but I chose to ignore them and read this as a fairy tale.

Peter, Susan, Edmund and Lucy live in London but they are sent to the countryside during WWII to escape the blitz. They are housed with an elderly and wise professor and his strict and intimidating housekeeper in an old mansion. While playing hide and seek on a rainy day, Lucy hides in wardrobe. Behind the fur coats is the land of Narnia. Narnia is ruled by the White Witch and she has made the land "always winter but never Christmas." Narnia is divided into good animals and bad animals who serve the Witch. Lucy is helped by a "good" faun, who protects her from the Witch. The presence of a human in Narnia is threatening to the Witch and all the animals have been told to alert her immediately. Lucy safely returns home and her siblings do not believe her story. Edmund and Lucy then find Narnia together but he meets the White Witch and is put under her spell. On returning home, he lies to the two older siblings and claims Narnia does not exist. Eventually, all four siblings end up in Narnia, though with Edmund sneaking off to see the Witch. With the help of Mr. & Mrs. Beaver, Peter, Susan, and Lucy go to meet Aslan the Lion and together they battle to save Narnia. Each child is given a special task and a magical tool. Aslan makes huge sacrifices to save Edmund. The good and bad animals of the forest do battle and being a fairy tale, there is a happy ending.

This book really sparked my imagination when I was a child. I just love the idea of a secret wardrobe that leads to another world. I still do! The book is dedicated to Mr. Lewis' goddaughter Lucy. It reads as if your kindly godfather was telling you a wonderful story. I love the little asides by the narrator. As a child, I did not realize that the story took place during WWII or that many children were removed from London for their safety. Otherwise, the story is as I remembered and I believe the illustrations are the same. This is a classic for a reason. If you missed it in childhood, read it yourself or share it with a special young person. It was lovely to visit Narnia again!

2 of 2 people found the following review helpful.
there were many aspects that I enjoyed but my favorite part was when Aslan was bringing ...
By Thor
In the book The Lion, the Witch and the Wardrobe by C.S. Lewis, there were many aspects that I enjoyed but my favorite part was when Aslan was bringing the stone creatures back to life inside the White Witch's castle. I loved this part because throughout the story the witch was turning animals into stone and towards the end when they all came back to life it was a very exciting and joyful time. I also enjoyed this because it meant there was going to be an adventure soon involving Aslan and all the rescued animals. This part made the book more enjoyable and come closer to a happy ending.

On the other hand, the aspect of this book that I didn't like was when the White Witch came upon two squirrels, their children, two satyrs, a dwarf, and an old fox. They were having a little party before the witch turned them to stone after the fox told her that Father Christmas had come. It was very depressing because the animals had not done anything wrong. They were telling the truth and the witch was mad because her powers were fading.

I believe that The Lion, the Witch and the Wardrobe is a great book for children and adults because it has many fairy tale aspects with a happy ending. The book has many parts that will make you cry and some parts that will make you laugh. I would recommend this book for someone who loves fantasy genre and fictional characters. The Lion, the Witch and the Wardrobe is a book that teaches many lessons and promotes many different emotions.

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Minggu, 15 April 2012

[M807.Ebook] PDF Ebook 101 Words that Matter Most - Women, by Christian Art Gifts

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101 Words that Matter Most - Women, by Christian Art Gifts

101 Words that Matter Most - Women, by Christian Art Gifts



101 Words that Matter Most - Women, by Christian Art Gifts

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101 Words that Matter Most - Women, by Christian Art Gifts

101 Words that Matter Most for Women contains the most important and relevant words for Women. Each word is succinctly defined and accompanied by Scripture Verses and a quote.

  • Sales Rank: #2499165 in Books
  • Brand: Christian Art Gifts, Inc.
  • Published on: 2012-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.90" h x .40" w x 3.90" l, .15 pounds
  • Binding: Mass Market Paperback
  • 112 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
The power of words
By Patti Harris
This is a good book to refer to on a daily basis, I sent one to each of my sisters' for their birthdays' instead of a card, about the
same price but just full of things to uplift your day. Each of them had a very positive reaction to the book and enjoy referring to
it, one of those inspirational books to keep close to refer to daily.

1 of 1 people found the following review helpful.
Great Gift
By Marm
I received this book as a gift and loved it. I have since then bought several copies to give to friends and they have loved it as well.

1 of 1 people found the following review helpful.
Five Stars
By John Jeune
It a very awesome book I love it

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Jumat, 13 April 2012

[C599.Ebook] Download Ebook The Mind Of The Strategist: The Art of Japanese Business, by Kenichi Ohmae

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The Mind Of The Strategist: The Art of Japanese Business, by Kenichi Ohmae

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The Mind Of The Strategist: The Art of Japanese Business, by Kenichi Ohmae

This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.

  • Sales Rank: #229681 in Books
  • Brand: Ohmae, Kenichi
  • Published on: 1991-08-22
  • Released on: 1991-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .80" w x 5.60" l, .0 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

A Masterful Analysis of Company, Customer, and Competition

Kenichi Ohmae-voted by The Economist as “one of the world's top five management gurus”-changed the landscape of management strategy in The Mind of the Strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.

Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.

“In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith.”-Journal of Marketing

“A fascinating window into the mind of one of Japan's premier strategists…full of ideas about how to improve strategic thinking.”-Michael E. Porter, Graduate School of Business Administration, Harvard University

About the Author

Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.

Most helpful customer reviews

37 of 37 people found the following review helpful.
Creating the right mind-set for strategy formulation
By Gerard Kroese
Kenichi Ohmae was Chairman of the Japan office of McKinsey & Company, the world-famous strategy consulting firm. He has been described as "Mr. Strategy" and has written several books and articles on strategy-related topics.
Kenichi Ohmae believes that successful business strategies do not result from rigorous analysis but from a particular state of mind. "In what I call the mind of the strategist, insight and consequent drive for achievement, often amounting to a sense of mission, fuel a thought process which is basically creative and intuitive rather than rational." He uses theoretical knowledge from the various academic scholars and puts them in its place - "a place distinctly secondary to creative intuition in the tool kit of the successful strategist." The book split up in three parts, each consisting of 5 to 7 chapters.
In Part I - The Art of Strategic Thinking, the author concentrates on the basics of the mental process. In Chapter 1 - Analysis: The Starting Point, Ohmae introduces the strategic thinking process. He introduces various useful diagrams and flow processes for a more reliable recipe for success: "the combination of analytical method and mental elasticity that I call strategic thinking." In the chapters 2 to 6, the author explores the different directions the strategic thinker can pursue in quest of innovative strategies. In the final chapter of Part I, Ohmae explains how the right mindset for strategic thinking and how to develop the required strategy.
In Part II - Building Successful Strategies, Ohmae shifts his focus from process to content. "In the construction of any business strategy, three main players must be taken into account: the corporation itself, the customer, and the competition." He refers to them as the three C's or the strategic triangle. Within the next three chapters, Ohmae discusses the strategies based on those three C's: (1) "Customer-based strategies are the basis of all strategy. ... There is no doubt that a corporation's foremost concern ought to be the interest of its customers rather than that of its stockholders and other parties. In the long run, the corporation that is genuinely interested in its customers is the one that will be interesting to investors." (2) "Corporate-based strategies are functional. Their aim to maximize the corporation's strenghts relative to the competition in the functional areas that are critical to success in the industry." (3) "Competitor-based strategies can be constructed by looking at possible sources of differentiation in functions ranging from purchasing, design, and engineering to sales and servicing. The main point to remember is that any difference between you and your competitors must be related to one or more of the three elements that jointly determine profit: price, volume, and cost." In the final chapter of Part II, Ohmae discusses corporate strategy. He claims that corporate strategy needs to address two issues: First, the integration between the individual business and the total corporation. And second, should there be a corporate strategy that is different from the individual business.
Part III - Modern Strategic Realities discusses the environmental factors influencing strategy thinking and strategy formulation. The chapters in this part are not as much related to each other as the previous parts. Ohmae identifies and discusses five economic trends that have an impact on long-term business strategies, whereby he notes that the strategic thinker needs to take those trends into consideration when shaping strategies. Due to those economic trends, seven major changes are ongoing in a global perspective. Ohmae discusses those seven changes in a very interesting chapter 14. In the next chapter, the author discusses the various myths and realities about Japan products and Japanese companies, and discusses the four main differences between Japanese and Western companies. This chapter provides some great insights into Japanese strategic and business thinking. In Chapter 16, Ohmae tackles strategic decision making. Ohmae believes that founders of successful businesses do not simply gamble. In his opinion entrepreneurs follow a five-step process for successful, foresighted management decision making: (1) Clear definition of the business domain. (2) Logical hypothesis based on an extrapolation of forces at work in the business environment. (3) Focus on a few strategic options, instead of many, open to the business. (4) The company must pace its strategy and not overreach itself. (5) Management must be prepared to change the basic direction of the business, if conditions demand it. Each of these five steps are discussed in detail. In the final chapter of the book, the author discusses strategy formulation: "... to bring insight to fruition as a successful strategy takes method, mental discipline, and plain hard work." He also discusses the creativity required for the development of business strategy.
Yes, I do like this book. And yes, I do find it difficult to write a review about it. This book is not a guide or framework into Japanese strategic thinking. In fact, Ohmae only really spends one chapter on the difference between Japanese and Western business systems. It is more about the right mind-set for strategy formulation and strategy development. There are some great lines in this book, and the various figures, diagrams and sketches are extremely useful. I wish that I had read this book several years ago as it gives great insights into the strategy process and development. But again, this book is not a guide or framework. It is an excellent complement to books such Porter's 'Competitive Strategy' (1980) and 'Competitive Advantage' (1985). Highly recommended to anybody interested in strategic management and strategy development/process. The authors uses a very simple US-English writing style.

24 of 25 people found the following review helpful.
Not only a business book, but also a HOW TO THINK TRAINING
By Emir
This is the best book I have ever read about Strategic Thinking. What is different and not existing in other popular books as 'Thinking Strategically, Co-opetition, Leading the Revolution, Competitive Strategy...' etc is HOW to think instead of WHAT to think.
The book's main chapter's include the following competencies:
Part I-The Art of Strategic Thinking:
--> What is strategy?
--> What can be the possible ways to overcome competitor?
--> How strategic mind should work?
(Instead of analysis to idea, idea to analysis)
Part II-Building Successful Strategies:
--> Define yourself - the corporation
--> Define the others - the competition
--> Define the rewarders - the consumers
--> And finally define the above 3C in one map
Part III-Modern Strategic Realities:
--> What is the affect of economic environment to 3C's?
--> How to cope with strategic changes?
--> A case analysis: A nations strategic gain: Japan
--> How to project the future 3C's?
--> And finally is there a strategic success formula?
The main thing I captured from the book is: strategic thinking is a way of life, not a special time event. Working in a US multinational for years, I am more and more aware of the facts and success path defined by Mr. Ohmae - McKinsey guru. Especially, determining the strategic degrees of freedom of any issue (can be a business issue, or a weekend tennis journey, or even life -I applied-) and determining the actions to take to get the determined result is the best thing I learned.
This is a short book (wrt to other strategic management books) but it teaches how to think instead of popular strategy methods.
It is a must read & can be taken as foreword of all business books.

14 of 14 people found the following review helpful.
Essential reading for all Managers
By B.Sudhakar Shenoy
Last week I received an identical request from two sources to recommend a good book on business strategy. One is a first year MBA student and another a senior executive in a large multinational. Without hesitation, I recommended this book.
Strategy has been a subject matter of interest to Business and Military than to any other profession. In both these cases it is a about doing something differently to gain advantage over the adversary either in the battlefield or in the marketplace. Strategy is not just a piece of paper or a corporate manual but a state of the mind to win against all odds. So many books and theories have been written on this subject and still it continues to be a topic that cannot be defined as an exact science. If there is one topic that can be listed as the most important for any MBA program, undoubtedly it is Business Strategy.
Another reason for revisiting this book is that in the last decade, we have been overloaded with concepts of digitization and technology as the main drivers of business. We have seen technologies that are excellent but have failed miserably in the marketplace. Technocrats have failed to convert bits and bytes into bucks. In the quest for technical excellence, strategy has taken a back seat. We need to fill this vacuum of strategic thinking.
But then the problem is to have a strategy to understand and apply this vital topic ! It is here that this book is one among the best I have come across till date.
Strategy is a combination of elastic thinking and application of analytical method. Omahe explains this well and warns that strategy is not just somebody's spark of genius but a process that needs rigorous effort and continuos refinement. He brings in the framework of listing the concrete phenomena, grouping, abstraction and determination of approach that are actionable and practical. The three Cs' of the strategic triangle - Corporation, Customer and Competitor are at the core of this book. Each C is discussed in detail with excellent illustrations and case studies.
If you need to read an executive summary, I recommend Chapter 7 - The Secret of Strategic Vision. In this chapter one paragraph in my opinion contains the essence of strategic thinking.
"Strategic thinking in business must break out of the limited scope of vision that entraps deer on the highway. It must be backed by the daily use of imagination and by constant training in logical thought process. Success must be summoned; it will not come unbidden and unplanned. Top management and its corporate planners cannot base their day-to-day work on blind optimism and apply strategic thinking only when confronted by unexpected obstacles. They must develop the habit of thinking strategically, and must do it as a matter of course. Ideally, they must approach it with real enthusiasm as a stimulating mental exercise."
The book was first published in 1982. Hence some of the assumptions on key economic trends under "Modern Strategic Realities" have undergone major corrections. However, the framework for strategic thinking still holds good. Though the examples are mostly from Japanese companies, Omahe concludes the book by pointing out that " Creativity, mental productivity and the power of strategic insight know no national boundaries. Fortunately for all of us, they are universal."

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